Web Design & Usability

Jacob’s Law says that users expect your website to work the same way as all the other websites they know. Does this mean that you should not try new things? Absolutely not. But it means that you should stick to conventions if you want your visitors to interact with your website and your brand without a second of hesitation.

We often see companies present case studies, policies and other documents on their website by uploading PDFs. Burying information in PDFs means that most people won’t read it. Why?

Users may land on any of the internal pages of your website but they will always go to the Home page to get an idea of the big picture.

A fantastic photo makes any website look great. That's why we see so many website designs that feature a large, impactful image.  Their purpose is to establish a tone and emotional appeal. However, web designers often overuse large pictures to the point that they obscure access to information and turn into unnecessary fluff.

People have expectations of where they can find certain functionality on your website. These Mental Models are based on their past experiences. For example, they expect to find a search button in the top right area of your website,  Any deviation away from conventional practices may frustrate website visitors and negatively impact their view of your brand.