Advice for financial advisors during COVID-19
If you are a financial advisor, this is the time to utilize your website and email list to the max. Write daily or weekly blog posts shedding light on the current situation. Give free advice.
In our article Website traffic in the early weeks of COVID-19 we shared the graph of the top searches during these past two weeks. The most significant traffic is to finance and media websites. What does this mean for financial advisors? Opportunity to show expertise.
If you are a financial advisor, this is the time to utilize your website and email list to the max. Write daily or weekly blog posts shedding light on the current situation. Give free advice. If you are comfortable to record short videos, go for it. And, use email marketing (MailChimp, Constant Contact) to share blog posts or videos with your existing clients. Encourage them to share these with their friends! Add more "Subscribe to receive my insights" lead boxes to your website. And if you have time, tweak your website a bit. Turn a brochure-like website (that shows "This is who we are, and this is what we do") into a newsworthy resource. Just add the latest blog posts to the home page.
How will this help you?
All of this will help you nurture relationships with existing clients and show your expertise to potential future clients.