Planning & Strategy

IT department should not be in charge of a company website

It used to be a common practice that the IT department was responsible for a company website. This was fine in the old days of HTML websites when the main function of a website was to state the company name and address. But times have changed and websites have a clear purpose: To promote and sell company products and services. When was the last time your IT manager came up with an online marketing plan? Or a strategic business development idea?

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