Planning & Strategy

Website Pyramid of Trust

What makes a visitor pick up the phone and call a company or reach for their wallet and buy from their website? TRUST. Websites must meet users' basic trust needs before they demand that visitors enter information or engage with them. Katie Sherwin of the Nielsen Norman Group explains five levels of the Pyramid of Trust, each with unique requirements based on psychology of website users.

Open source or proprietary CMS?

If you are about to redesign your company website you probably ponder whether you should use an open source Content Management System (CMS) or a proprietary CMS of a specific  web design company. This article compares these two options and (spoiler alert) clearly recommends open source CMS as the most practical choice.

What affects the cost of a website

Good web designers know their value and charge accordingly. Let's see what affects the costs of website design. There are several things to consider when budgeting for a website and the cost is determined by the functionality you need, the amount and type of content, website design, website accessibility, SEO and other marketing tactics. 

Personas help non-profits understand what motivates their audiences.

Creating personas is a common tactic that helps marketers identify and properly describe their target audience and tailor their messages to appeal to them. Personas will help you better understand – with what motivates people to donate, volunteer, and support your organization.

Basics of an effective home page structure

Welcome messages that do not clearly state what a company does turn potential clients away. Take a look at this home page text. Statement such as this one applies to virtually any IT consulting business. When your home page fails to clearly communicate what you do, your web presence turns away many potential buyers, business partners or investors.

IT department should not be in charge of a company website

It used to be a common practice that the IT department was responsible for a company website. This was fine in the old days of HTML websites when the main function of a website was to state the company name and address. But times have changed and websites have a clear purpose: To promote and sell company products and services. When was the last time your IT manager came up with an online marketing plan? Or a strategic business development idea?

Who We Are

ADWebcom is a creative web design agency based in Georgetown, Ontario.
We provide high quality website and graphic design services for wide range of industries with a soft spot for non-profit organizations and charities.